This title typography is designed for a collaborative track featuring NBA star Damian Lillard. Visually rooting itself in American Vintage aesthetics, the typeface uses classic slab serifs and blocky, geometric structures as its backbone, blending them with the rugged, bold forms of traditional wood type. Through the visual vocabulary of American collegiate style, the design perfectly translates the gritty, explosive, and hardcore attitude of street music while immersing it in a rich sense of nostalgia.