Branding Identity for THIRTY FIVE - By Oscar
Duration
2024
Client
THIRTY FIVE - By Oscar
category
Branding
About
The visual identity of THIRTY FIVE is centered around a minimalist line-art illustration of our founder, Oscar. This portrait, featuring his signature thick-rimmed glasses and sharp hairstyle, conveys a sense of "unwavering confidence in craftsmanship"—a nod to his professional expertise. Cradled in his hands are the brand’s soul: a masterfully brewed cup of coffee and a handcrafted bagel, serving as a direct testament to the dedication behind every product he creates.
Designed to be breezy, approachable, and effortlessly trendy, the logo radiates a relaxed lifestyle vibe. The composition embraces generous white space to create a clean, modern feel, while a deliberate splash of vibrant orange is applied only to the coffee, the bagel, and the handwritten "THIRTY FIVE" typography. This strategic pop of color injects a sense of warmth and vitality into the minimalist frame, inviting you to experience a daily routine that is both high in quality and light in spirit.
The Palette of Coffee & Pastry
Our visual identity is anchored by Warm Orange and Deep Brown, directly mirroring the golden crust of a fresh bagel and the aromatic essence of coffee. To add depth, we’ve introduced two complementary tones: Soft Pink for the bagel’s texture and Light Grey for the coffee cup. These shades serve as both accents and background colors, ensuring a versatile design framework. Together, this palette ensures that every corner of THIRTY FIVE radiates harmony and a warm, inviting lifestyle.
Beyond the full-color and monochrome (black/white) options, we offer a streamlined palette consisting of Orange, Brown, and Black. This version is specifically designed to navigate printing limitations or budget considerations while preserving the brand's core warmth and visual essence. It maintains the essential character of the coffee and bagel elements without the need for additional auxiliary tones.
